#048: How do I Market A Brand New Product to a New Audience? with Joanna Sapir
Launching a brand new product or service can be scary. How do you price it? How do you package it up and tie it with a pretty marketing bow? Will the market pay as much as you want to charge
#047: [On-Air Strategy Call] How to Explain What You Do So Ideal Clients Get It with Amelia Roberts
You know the adage you can’t see the forest for the trees? Today’s podcast episode epitomizes this phrase. Our on-air marketing strategy session today is with Amelia Roberts, a visibility expert, who knows exactly what she does but was struggling
#046: Motherhood, Feminism + Entrepreneurship with Maggie Frank-Hsu
Feminism has a rocky reputation these days. There’s so much political drama attached to the word, that it’s lost some of its power among the women who need to embrace it the most. But oh, goodness does this need to
#045: How to Create a Killer Optin
Ahh -- the elusive optin. It's one of those things that we know we need to have in business, yet struggle with creating one that actually helps our business. Optins go by many names these days: lead magnet, content upgrade,
#044: How to Supercharge What You’re Already Doing Well to Scale Quicker
Have you ever watched someone have a lightbulb moment? This episode is exactly that. Heather Cate is a graphic designer and self-dubbed website rehabber who helps businesses take their online presences to the next level. When you start a business
#043: The Dirty Little Secret Behind Marketing with Kathryn Binkley
There’s a dirty little secret behind marketing that no one talks about. Until today. When we launch a new business, we assume that growing a business simply requires hard work and action. Except, when you’re doing #allthethings and your revenue