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#103: [On-Air Strategy] How do I reach more than one ideal audience?
Do you have more than one target audience for your business? The guest that I had on this week’s strategy session has three… yes, you heard that right! She wanted to gain some clarity around how to reach the three audiences that she has for her business and that’s...
#102: Launch Magic and How to Do it Well with Amy Flaherty
As a service provider, especially one that serves a local community - it can be challenging to think beyond the four walls of your business…. Today’s guest, Amy will change the way you think about your business and how you can expand what you do and who you serve. Amy...
#101: How to Be Your Own Publicist Courtney Love Gavin
Public Relations often feels unattainable because we usually see it working for giant brands with an agency creating the most incredible spins on news. The secret to actually getting media and the right kind of explosive attention is all about the relationships and...
#100: 100+ Marketing Truth Bombs That Will Make You a Better Biz Owner
It's funny when you start something, you never really know where it's going to go sometimes. I find that's the case with the podcast. Today, we're celebrating 100 episodes of The Marketing magic podcast, which is pretty crazy because when I started this two years ago,...
#099: Leading Your Business in the Right Direction with Casey Gromer
Do you know the direction that you want your business to be headed to? With everything happening around the world with he COVID-19 pandemic, there’s no doubt that the decisions you make now can have long term impacts on your business. With that in mind, I wanted...
#098: How Businesses Can Figure Out What’s Next Post-COVID with Connie Chesner
At the time of this recording, we’ve been in lockdown for COVID-19 for two months and businesses are just starting to open up in phases across the country. With it comes a lot of uncertainty, fear, and even hope.What no one seems to be talking about, is What’s Next?...
#097: Everything You Want to Know About SEO with Meg Casebolt
Websites are magical. And beautiful. But just because you build one, doesn't mean people will come. That's where Google comes in. So how do you get your website to show up on the first pages of Google? If you want your website to get in front of tons of people, you...
#096: How to Launch a Podcast
Clearly, I love podcasting. A lot. And I DO recommend it over blogging to a lot of clients and guests. But how do you know if a podcast right for you?And How do you wrap your brain around what message you want to share?It’s honestly amazing how much reach a podcast...
#095: Finding Your Voice with Maggie Frank-Hsu
Have you ever felt tired of talking and talking and promoting that thing you’re really good at… because the thing you’re really passionate about is on the tip of your tongue but you’re too afraid to voice it aloud? Or better yet, have you ever censored yourself from...
#094: Geeking Out on Google Analytics – Part 3
Admit it.Google Analytics has you excited about data and nerdy stuff.It's ok! You're in good company.Today we are wrapping up our Geeking Out series on Google Analytics to walk through a few more ninja moves you can do and glean from with advanced reports, goals and...
#093: Geeking Out on Google Analytics – Part 2
Welcome back to part 2 of Geeking out in Google Analytics. Last week we laid a foundation for Google Analytics by explaining the lingo, telling you how to set it up or make sure it was on your site and what’s possible with Google Analytics. Today, we’re going...
#092: Geeking Out on Google Analytics – Part 1
Let’s talk about Google Analytics and why it’s time to geek out over them today. Google Analytics give you the answers about what you need to do or how to make money or what’s working and what’s broken on your website. Even if you like data, the problem most...
#091: How to Quickly Move Your Business Online
All of the businesses I work with are local businesses with physical locations or businesses that are working with local clients. That means with our country's current status of states sheltering in place, downtowns shutting down and businesses in the service industry...
#090: Running a Business in Emotional Shock
Everything in the world feels like it's falling apart and you own a local small business. How in the world do you keep it going so that you're still standing when everything seems to calm down? Today we're talking about how to pivot your business and handle the chaos...
#089: Geeking Out on Google My Business
Have we talked recently about how 100% of my clients are trying to find local clients in their backyard? That means whether you're an online business owner and have never tried or are curious about trying to figure out, how do I get clients in my own backyard? Or...
#088: Why Being Real Matters
Being real matters in everything. It's an added bonus that it helps with your marketing too. Even though I've been doing marketing for more than 13 years, I've wrestled with finding my voice for more than two years. Which is one of my main reasons for loving this...
#087: The One Hour a Week Marketing Plan
I get it. We're not all marketers and we don't have all the time in the world to promote our businesses. So what do you do if you have limited time to promote your business yet you still need big results and leads flowing in your door? If you only have one hour a...
#086: What to Put On Your Homepage to Make it Rock
If you don't have a website, you're basically living under a rock. I don't care who you are or what business you have, you must have a website. So what do you need to have on your website? I'm going to cover the most important things for your homepage. Not only...
#085: High Converting Website Hacks from an Ex-Designer
Many of you don’t know that I started out (after dropping the newspaper industry like it was hot) building websites. By hand. Like with HTML and CSS. This was pre-Dreamweaver, which was one of the first WYSIWYG platforms on the market. While in college I wanted to go...
#084: Build Your Website to Sell
Are you ready to build a website that sells for you?What many entrepreneurs fail to realize is this: your website can become a tool for selling to your audience. It’s literally doing the work for you when people visit it. If it’s built right that is. That’s why I was...
#083: Must-Have Email Automations For Your Business
*Disclosure: Some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through a make a purchase.* Emails are great and all, but what about when you want to do some magic with emails? I'm talking all...
#082: How to Use Email With Your Local Business
Last week on the podcast we talked about all the ways to grow your email list and why. So if you’re jazzed up a bit about email, I’ve done my job. Except there’s a place I think you may get stuck that we need to talk about today. For online business owners who are...
#081: 13 Ways to Grow Your Email List
Growing your email list can be crazy lucrative. Or crazy hard. And sometimes both. You’ve heard a million times to “grow your email list” but what does that actually mean? Today we’re going to dive into 13 ways to grow your email list (that you...
#080: Why Local Marketing Will Explode Your Business in 2020
Today’s landscape looks very different than a decade ago. For so many entrepreneurs and small business owners, your biggest competition is no longer the other businesses who are similar to you. It’s the Internet and it’s unstoppable. Did you know that 88% of...
#079: 10 Things I’m Not Doing in 2020
January is the time of year when we figure out all the new things we want to accomplish in the new year, and I LOVE it. But it should also be a time to figure out all the things you really should STOP doing, like immediately. So I've had a bunch of downtime over the...