Being real matters in everything.  It's an added bonus that it helps with your marketing too. Even though I've been doing marketing for more than 13 years, I've wrestled with finding my voice for more than two years.  Which is one of my main reasons for loving this podcast. While it’s a huge boon to my business, it’s also a passion project where I get to talk about what I want.  And if I don’t feel inspired like last week — and release an episode off the cuff four days late, its OK because it’s my

There’s a dirty little secret behind marketing that no one talks about. Until today. When we launch a new business, we assume that growing a business simply requires hard work and action. Except, when you’re doing #allthethings and your revenue isn’t growing quite as you imagined it. The secret is mindset changes everything and we don’t even realize how much it affects our business growth. Kathryn Binkley, a business strategist and mindset coach, and I are talking all about the mindset behind marketing and how you get into the right frame of mind so you can

The difference between successful businesses and those that well, fail, is not what you think it is. It's NOT that someone else is smarter than you. It's NOT because they've been around longer than you. It's NOT because they have more money to invest than you do. "Successful business owners have clarity in their business and that is what makes all the difference. " - Mallory Schlabach How do you get to put your business in the success category? Clarity is not a spark of genius you had one day. That's vision. The difference between successful

Today is different. It's not a podcast like I normally create. It was born out of an experience, born out of necessity, and something I loved creating even more than I imagined. You see, I had just come of off a power-house women's conference with women who are kicking butt in business AND STILL trapped by their mind in how far they can do. I found myself in disbelief at the doubts these incredible women were having about their capabilities and greatness. And then I stopped, as realized I do the EXACT SAME THING. That's the