#056: [On-Air Strategy] How do I use my unique story in marketing?

By | 2019-07-10T10:37:04+00:00 July 11th, 2019|How To..., On-Air Marketing Strategy, Social Media Marketing|

Want to know the secret to attract clients to your business? Storytelling. Without it, your dream clients won’t know what you do or how you can serve them. Whether it's through copy or when you are speaking with a potential client, you should be leading them to your direction through the words you are using.  On today’s on-air strategy session, I am talking to Melody Morris, of Total Energy Healing USA. I chat with her about the importance of setting up a story for clients before you even meet them and figuring out which online platforms

#054: [On-Air Strategy] How do I show up on social media as an introvert?

By | 2019-06-27T14:24:20+00:00 June 27th, 2019|How To..., On-Air Marketing Strategy, Social Media Marketing|

Does the thought of social media and building community online completely terrify you? What if it’s the main way you promote your business? As a business owner, it’s almost crazy to not use social media as an asset to your business and as a visibility tool. But if you’re someone who enjoys privacy, avoid the spotlight and feels uncomfortable with small talk, social platforms can give you the hives -- just thinking about putting yourself out in the open over and over.  On today’s on-air strategy session I am chatting with Emma Lee Bates, a sales

#007: Stop Posting in Facebook Groups as a Marketing Strategy

By | 2018-06-27T18:32:42+00:00 June 28th, 2018|Social Media Marketing|

Facebook groups are STILL all the rage and for good reason. They seem to fill a void we've created for ourselves in our technology-driven world. They make us feel seen and heard and like we are a part of something important. BUT Facebook groups are also a time suck, can be negative and if everyone and their mother are trying to get noticed, no one gets noticed. See where I'm going here? In today's episode, I tell you WHY you should stop posting in Facebook groups to get clients and what to do instead,