by Mallory Schlabach | Sep 13, 2018 | Content Marketing, On-Air Marketing Strategy
How do you create a content strategy if you’re an entrepreneur doing it all? Even better: one that actually works! Today’s guest on the podcast is Erin Olilla (pronounced O-Lillah), a content strategist and creator who works with anyone from big brands to...
by Mallory Schlabach | Aug 1, 2018 | On-Air Marketing Strategy
How do you figure out how to price your products when everyone tells you to charge your worth? To answer that question satisfactorily, there are a million details we (as marketers) need to know to unpack that statement. The question alone sends off vibes of, her...
by Mallory Schlabach | Jul 26, 2018 | On-Air Marketing Strategy
This week on the podcast, my strategy session was with Nettye Johnson and how to launch and market a podcast. Nettye is launching a podcast the week of August 13th called Faith Applied that will dive into Biblical principles and see where it is married with science...
by Mallory Schlabach | Jul 19, 2018 | Execute Your Marketing, On-Air Marketing Strategy
This week’s big question is: Marketing is just not my thing, how do I get visibility so that when I’m ready to sell something so I have an audience ready without feeling like I’m spammy? Lucy runs a business that helps service-based entrepreneurs...
by Mallory Schlabach | Jul 12, 2018 | Getting More Clients, On-Air Marketing Strategy
We’ve all been there. You start out starry-eyed and excited to fill programs, sell out workshops, you just KNOW what you’re offering is going to be incredible and everyone will want in. Until they don’t. Or at least, not at the pace you’re...
by Mallory Schlabach | Jun 21, 2018 | On-Air Marketing Strategy
For so many entrepreneurs, we’re bootstrappers who learn how to do #allthethings because we have to. Not because we love them. But then, we develop this outstanding skillset, which we then use on everyone and then forget what exactly our true specialty and love...
