#048: How do I Market A Brand New Product to a New Audience? with Joanna Sapir

By | 2019-05-16T02:03:16+00:00 May 16th, 2019|Clarity, On-Air Marketing Strategy|

Launching a brand new product or service can be scary. How do you price it? How do you package it up and tie it with a pretty marketing bow? Will the market pay as much as you want to charge because you know how valuable it is-- and they may not yet? This and so much more was on the agenda for today’s guest: Joanna Sapir, a business coach, and consultant who helps entrepreneurs create a more profitable and sustainable business through automation and sales processes. On today’s on-air strategy session, I chat with Joanna, a

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#047: [On-Air Strategy Call] How to Explain What You Do So Ideal Clients Get It with Amelia Roberts

By | 2019-05-08T01:08:44+00:00 May 9th, 2019|Clarity, On-Air Marketing Strategy|

You know the adage you can’t see the forest for the trees? Today’s podcast episode epitomizes this phrase. Our on-air marketing strategy session today is with Amelia Roberts, a visibility expert, who knows exactly what she does but was struggling with how to explain it and its value to potential clients. I LOVE what she does so much -- every single entrepreneur needs her help -- so I can’t wait for you to hear us dive into the nuances of explaining what she does and breaking it down into terms anyone can understand. “Take time to

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#044: How to Supercharge What You’re Already Doing Well to Scale Quicker

By | 2019-04-18T10:56:17+00:00 April 18th, 2019|Getting More Clients, On-Air Marketing Strategy|

Have you ever watched someone have a lightbulb moment? This episode is exactly that. Heather Cate is a graphic designer and self-dubbed website rehabber who helps businesses take their online presences to the next level. When you start a business because what you do lights you up, it sometimes feels foreign to be the one in the spotlight and having to talk about what we do in a way that makes our business grow. On today’s on-air strategy session, Heather and I talk about how she can supercharge what she’s already doing to bring in more

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BONUS EPISODE: [On-Air Coaching] How Do I Start Getting Clients NOW? with Kristin Page

By | 2019-03-29T20:36:12+00:00 March 29th, 2019|Getting More Clients, On-Air Marketing Strategy|

When everything is on the line and you MUST get a business off the ground quick, what's the best way to do it? ...oh, and get paying clients along the way. Kristin Page from Kristin LeAnn Southern Wedding Photographer and I dived into this very topic on a special edition of the podcast, a completely LIVE un-edited version on Facebook Live last week. She's not new to photography, but a sudden change in careers last fall made it imperative she get her business up quick and make it sustainable. Kristin has a super fine

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#040: Where Should a New Entrepreneur Focus Their Marketing on with Seyoung Park

By | 2019-03-14T00:46:44+00:00 March 7th, 2019|Execute Your Marketing, On-Air Marketing Strategy|

When there are a million possibilities for growing a business, how do you figure out the most important one? This was Seyoung Park's main question when she arrived for our strategy session this week. As a new entrepreneur, she has a million ideas buzzing around in her head and its tempting to try them all -- that the same time. But where do you start? On today’s episode, we dive into this very question with Seyoung's business Modern Love. She's a branding expert that helps female entrepreneurs figure out how to make their audience fall in

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#037: How to Simplify Your Marketing with Janine Esbrand

By | 2019-02-07T01:58:48+00:00 February 7th, 2019|How To..., On-Air Marketing Strategy|

Janine Esbrand, a corporate lawyer and executive coach in London, England, and I dive deep into how to streamline her marketing strategy when she has limited time and a million ideas. She helps women returning to work after maternity leave or a transition, negotiate their work terms so they can balance being a mom with leading a fulfilling career. She has a membership site, course, and podcast, and she recently closed her 1:1 coaching because of time. She works three days a week in the corporate world and spends the other two with her sweet babies.

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#023: How do I treat my business like I’m the CEO so I can grow? with Emily Franks

By | 2018-10-17T17:17:07+00:00 October 18th, 2018|How To..., On-Air Marketing Strategy|

Emily Franks is my on-air guest this week and she runs Ivory Ink Designs, a custom invitation, and stationery design studio, focusing on wedding branding. She works full-time and has been building up your custom design business on the side, but it's always been her goal to transition to this full time. On our call today, we talk about how to focus #alltheideas into practical to-do items since she has limited time to work on the business, and still wants to have a personal life. She kills it on organic search traffic for wedding invitations

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#021: What’s the Fastest Way to Make Cash with Disney Planner Brooke VanHoy

By | 2018-10-04T15:48:32+00:00 October 4th, 2018|Getting More Clients, On-Air Marketing Strategy|

Today's episode was recorded while my guest Brooke VanHoy, a Disney travel planner, and I were on a road trip to the BEAM Women's Conference. So if you notice the audio is different... well that's why. In case you didn't know, Disney travel planning is a free service and the planners get paid on the backend once someone travels by Disney. But did you know that it's sometimes harder to sell a free service than a paid one? I kid you not. On our drive we dove into two topics that you'll find helpful: What's the

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#018: Content Creation for Dummies: How to Create Content that’s Actually Helpful Without Freaking Out About It

By | 2018-09-13T04:32:06+00:00 September 13th, 2018|Content Marketing, On-Air Marketing Strategy|

How do you create a content strategy if you're an entrepreneur doing it all? Even better: one that actually works! Today's guest on the podcast is Erin Olilla (pronounced O-Lillah), a content strategist and creator who works with anyone from big brands to solopreneurs needing a plan. We did a flip episode because instead of having my guests on for me to strategize with, Erin came on and was my coach to help me with some content struggles I have in my own business. Perhaps you can relate.  She specializes in how to make content work for

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#012: Setting Pricing That Brings in Sales and Still Feels Good With Melissa Ronda

By | 2018-08-02T03:58:41+00:00 August 1st, 2018|On-Air Marketing Strategy|

How do you figure out how to price your products when everyone tells you to charge your worth? To answer that question satisfactorily, there are a million details we (as marketers) need to know to unpack that statement. The question alone sends off vibes of, her biggest roadblock is how much she values her work period and the stories she's telling herself about how much others will pay. So as you'll hear, first we have to break down what she really does, what the transformation her programs offer, who her ideal client is, and

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