#076: [On-Air Strategy] How can I market to my local community with Jessica Skelton

By | 2019-12-12T02:12:09+00:00 December 12th, 2019|How To..., Local Marketing, On-Air Marketing Strategy|

What’s the most overlooked market of most online businesses? Their local market. That’s why today’s episode was so fun to do with Jessica Skelton, a WordPress website designer who is trying to gain more traction in her local community.  Jessica has never tried to pitch her much-needed services in her local market so this week’s strategy session dives into ideas for how she, as a self-proclaimed introvert, can position herself in a local market, even when she’s always focused on online businesses.  From ideas of how to get her name out in the community to how

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#072: [On-Air Strategy] How do I create and market a group program?

By | 2019-11-06T16:33:43+00:00 November 7th, 2019|Female Entrepreneurs, How To..., On-Air Marketing Strategy|

Do you have an idea for your business but you just can’t seem to wrap your brain around how you’ll package it up for clients? Does the thought of marketing this new offer make you feel dizzy or uneasy?Today I am joined by Rachel Bailey, a parenting specialist who helps families to improve their children’s behavior, resilence or confidence. Rachel has been struggling to determine the best route for creating an online group program for her business so she can stop trading time for dollars in her one to one practice. But with running such a lucrative

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#067: [On-Air Strategy] How do I find that elusive ideal client?

By | 2019-10-04T21:40:11+00:00 October 4th, 2019|Getting More Clients, On-Air Marketing Strategy|

You know EXACTLY who your ideal client is, but sometimes you feel like you can’t quite reach them.  If you’ve ever felt like you can’t quite get your message in front of your ideal client then you’ll want to hear the tips shared on this episode.  On today's on-air strategy session, I spoke with Kristin LeAnn, a fine art southern wedding photographer here in North Carolina. We spoke about her ideal client and why she loves working with southern brides.  She shares how she’s used giveaways to lead people into her business and where she’s currently

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#062: [On-Air Strategy] How to Do What You’re Best At + Your Audience Wants to Pay For

By | 2019-08-22T16:49:26+00:00 August 22nd, 2019|How To..., Marketing Funnels, On-Air Marketing Strategy|

For so many small business owners, it can be tricky to figure out how to figure out exactly what you’re doing best -- which leads to trying to do it all.  The problem with being all things to all people is that until you narrow in on what you’re really good at doing AND what your audience really wants to buy from you, you might be feeling stuck in your business.  On today's on-air strategy session, I dive in with Becky Dempster, a home stylist and founder of Homestead 128 about how she can simplify everything

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#061: [On-Air Strategy] How do I use Facebook Groups to market my biz?

By | 2019-08-22T02:29:48+00:00 August 15th, 2019|On-Air Marketing Strategy, Social Media Marketing|

Facebook Groups take a bad rap for being a time-waster… and it totally can be. But how do you actually use them well as a part of your marketing strategy? When used effectively, Facebook groups can be a great way to help grow your business both online and locally. On this week’s on-air strategy session, Monique Horb of Organizing Your Chaos and I talk about how to use her growing Facebook group to transition from done-for-you local work. Monique is a professional organizer who helps clients to declutter and organize their spaces.  She has been trying

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#059: [On-Air Strategy] How do I package what I do when I’m starting out so I make money?

By | 2019-08-02T01:19:05+00:00 August 1st, 2019|How To..., Just Getting Started, On-Air Marketing Strategy, Social Media Marketing|

When you first start your business it can be extremely intimidating trying to figure out how to package your services for your dream clients. On today’s on-air strategy session, I am chatting with Katie Hoffer, an email marketer who helps business owners to nurture potential customers and express their true personality and brand through their email marketing. Katie has been struggling with reaching her ideal client and figuring out the best way to package her services to clients. When starting a new venture one of the first steps is to figure out if your market is

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#056: [On-Air Strategy] How do I use my unique story in marketing?

By | 2019-07-10T10:37:04+00:00 July 11th, 2019|How To..., On-Air Marketing Strategy, Social Media Marketing|

Want to know the secret to attract clients to your business? Storytelling. Without it, your dream clients won’t know what you do or how you can serve them. Whether it's through copy or when you are speaking with a potential client, you should be leading them to your direction through the words you are using.  On today’s on-air strategy session, I am talking to Melody Morris, of Total Energy Healing USA. I chat with her about the importance of setting up a story for clients before you even meet them and figuring out which online platforms

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#054: [On-Air Strategy] How do I show up on social media as an introvert?

By | 2019-06-27T14:24:20+00:00 June 27th, 2019|How To..., On-Air Marketing Strategy, Social Media Marketing|

Does the thought of social media and building community online completely terrify you? What if it’s the main way you promote your business? As a business owner, it’s almost crazy to not use social media as an asset to your business and as a visibility tool. But if you’re someone who enjoys privacy, avoid the spotlight and feels uncomfortable with small talk, social platforms can give you the hives -- just thinking about putting yourself out in the open over and over.  On today’s on-air strategy session I am chatting with Emma Lee Bates, a sales

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#051: My market is saturated! How do I make myself stand out with Tressa Krenzer

By | 2019-06-12T12:17:18+00:00 June 6th, 2019|Getting More Clients, Local Marketing, On-Air Marketing Strategy|

Many entrepreneurs stop themselves in their tracks by putting limits on what they can accomplish with sayings such as “I can’t do it, the market is already too saturated.” That is exactly what we are going to be talking about today. On today’s on-air strategy session I am joined by Tressa Krenzer, a Reiki Master practitioner and yoga instructor. We discuss the myth of a saturated market and how Tressa’s business stands out from other yoga studios. She shares what her current marketing message is and how she is using referral partners within her community and

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#050: How do I market my summer camps to a completely different audience?

By | 2019-05-30T01:30:37+00:00 May 30th, 2019|How To..., Local Marketing, On-Air Marketing Strategy|

One of the biggest setbacks that brick and mortar business owners face is getting people in the door. Add the fact that a lot of local businesses cater to niche markets AND can be seasonal -- and it makes for a challenging time growing a business. On today’s on-air marketing strategy session, we will be chatting with Rosie Samad, a franchise owner of Wine and Design, a paint and sip studio in Winston-Salem, NC. We dive into how Rosie can fill her brand new kids summer camps and figure out exactly how she should be marketing

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