Want to know the secret to attract clients to your business? Storytelling. Without it, your dream clients won’t know what you do or how you can serve them. Whether it's through copy or when you are speaking with a potential client, you should be leading them to your direction through the words you are using. On today’s on-air strategy session, I am talking to Melody Morris, of Total Energy Healing USA. I chat with her about the importance of setting up a story for clients before you even meet them and figuring out which online platforms
How do you attract and find MORE clients? This most certainly is one of my most-asked questions of all times. How in the world DO you attract new clients, whether you're an online business or a local business, whether you have a hybrid business or both? We're going to talk about all those things as well as the four things you need to have before you start attracting clients. The first thing you need to do no matter how far along you are in business is: You have to first have a platform. This can be
Does the thought of social media and building community online completely terrify you? What if it’s the main way you promote your business? As a business owner, it’s almost crazy to not use social media as an asset to your business and as a visibility tool. But if you’re someone who enjoys privacy, avoid the spotlight and feels uncomfortable with small talk, social platforms can give you the hives -- just thinking about putting yourself out in the open over and over. On today’s on-air strategy session I am chatting with Emma Lee Bates, a sales
This weekend marks a double anniversary for my business. Two years of Marketing Magic and one year of hosting this podcast! What a wild ride it's been -- and I'm sure, if you had to start over again there'd be some things you'd do different or wish you knew. That's exactly what this episode is about. It's 10 lessons I've learned in since starting Marketing Magic -- both business, personal and podcasting. Lesson #1 - Trust your gut! Whether you're just starting out, thinking about launching a business, been in business a while or been around
One of the biggest setbacks that brick and mortar business owners face is getting people in the door. Add the fact that a lot of local businesses cater to niche markets AND can be seasonal -- and it makes for a challenging time growing a business. On today’s on-air marketing strategy session, we will be chatting with Rosie Samad, a franchise owner of Wine and Design, a paint and sip studio in Winston-Salem, NC. We dive into how Rosie can fill her brand new kids summer camps and figure out exactly how she should be marketing
Ahh -- the elusive optin. It's one of those things that we know we need to have in business, yet struggle with creating one that actually helps our business. Optins go by many names these days: lead magnet, content upgrade, freebie, etc. They all are a piece of content you're putting out into the world in exchange for an email address to continue the conversation, and hopefully, convert into paying customers. On this episode, I'm going to break down step by step how to create a killer optin for your business AND the downfalls to avoid.
We all undercharge in the beginning. In the middle. Even today, there are some of us listening (myself included!) that are STILL undercharging for our services and time -- and we don’t know why. I mean, come on, we all KNOW, but we don’t know how to get around the elephant in the room: our mind block around asking people for money. In today’s episode, we’re going to talk a few strategies to get out of the weeds with pricing and feel really good about what we offer people when we’re talking moolah. First -- let’s
Why is that we tend to way overcomplicate things in life? Like everything from what a look means, to made-up conversations we roleplay, to what to have for dinner and how our children will turn out. It's no different when we're running our own business. From the moment we take on all the risks to create our future and kiss financial security good-bye, we also start to complicate how to create, grow and market our business idea. Not anymore, my friends. What I'm about to introduce to you is a system I've used with clients for the
Janine Esbrand, a corporate lawyer and executive coach in London, England, and I dive deep into how to streamline her marketing strategy when she has limited time and a million ideas. She helps women returning to work after maternity leave or a transition, negotiate their work terms so they can balance being a mom with leading a fulfilling career. She has a membership site, course, and podcast, and she recently closed her 1:1 coaching because of time. She works three days a week in the corporate world and spends the other two with her sweet babies.
We can talk marketing until we're blue in the face.... but what does it REALLY mean for your business? Honestly, it means how do you consistently get found by ideal clients who will pay you money which will change your family's life. So how DO you get free leads for your business? INBOUND MARKETING Industry jargon for having leads find you OR raise their hand for what you offer For those of us who are still *slightly* terrified of coming across pushy, it's a passive form of marketing where you put something out into the world