#091: How to Quickly Move Your Business Online

By | 2020-04-05T14:54:51+00:00 March 24th, 2020|Getting More Clients, Local Marketing|

All of the businesses I work with are local businesses with physical locations or businesses that are working with local clients. That means with our country's current status of states sheltering in place, downtowns shutting down and businesses in the service industry involuntarily closing until we see what COVID-19 is going to do, figuring out how to adapt is paramount. So let's talk about practical ways you could move your local business online and still bring in revenue. Optimize your website for traffic Most businesses I work with have some kind of online presence, but they're

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#085: High Converting Website Hacks from an Ex-Designer

By | 2020-02-13T17:52:12+00:00 February 17th, 2020|Getting More Clients, How To..., Website Hacks|

Many of you don’t know that I started out (after dropping the newspaper industry like it was hot) building websites. By hand. Like with HTML and CSS. This was pre-Dreamweaver, which was one of the first WYSIWYG platforms on the market. While in college I wanted to go to grad school to do magazine design — but only two schools in the country offered it and it was the opposite direction my soon to be husband and I would be going for his PT school — so that dream died out. But I think that’s why I loved websites so much. Because it reminds

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#080: Why Local Marketing Will Explode Your Business in 2020

By | 2020-01-13T17:40:56+00:00 January 13th, 2020|Getting More Clients, Local Marketing|

Today’s landscape looks very different than a decade ago.  For so many entrepreneurs and small business owners, your biggest competition is no longer the other businesses who are similar to you.  It’s the Internet and it’s unstoppable.   Did you know that 88% of people who Google a local business will show up or interact with them in the next 24 hours?  Magic happens when you’re local to someone -- it compels them to take action so much faster.    That means today not only do you need to stand out in a loud, crowded online space, but

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#077: Why No One is Buying From You… And How to Fix It

By | 2019-12-19T16:43:11+00:00 December 19th, 2019|Getting More Clients, Sales|

Have you ever asked yourself, even aloud: “Why the heck is nobody buying my stuff? And what can I do about it instead?” I love this question because it comes up so often with my clients because they are usually asking themselves something like: “What the heck do I do? Do I suck or is my offer horrible? What is going on?” I know that if one person has asked me, then a million have thought it,  so this is the perfect place to tackle it once and for all. Let me first preface where I'm going

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#068: How to Use LinkedIn to Grow Your Business

By | 2019-10-08T17:50:24+00:00 October 10th, 2019|Getting More Clients, How To..., Social Media Marketing|

LinkedIn was once just a tool for finding jobs in the corporate world. Not anymore!This social network is quickly becoming a top resource for people to find and connect with amazing leads in their network. Today’s guest, Deborah Ager, shares how she uses LinkedIn in a non-traditional way to find and connect with clients for her business where she helps people develop business-building books. If you’ve ever wondered if you’re using LinkedIn to its full potential or if you’re curious about the book writing process, you’ll definitely want to hear this episode!  We talk about: How Deborah got

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#067: [On-Air Strategy] How do I find that elusive ideal client?

By | 2019-10-04T21:40:11+00:00 October 4th, 2019|Getting More Clients, On-Air Marketing Strategy|

You know EXACTLY who your ideal client is, but sometimes you feel like you can’t quite reach them.  If you’ve ever felt like you can’t quite get your message in front of your ideal client then you’ll want to hear the tips shared on this episode.  On today's on-air strategy session, I spoke with Kristin LeAnn, a fine art southern wedding photographer here in North Carolina. We spoke about her ideal client and why she loves working with southern brides.  She shares how she’s used giveaways to lead people into her business and where she’s currently

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#065: How to Slay the Local Competition (or any competition)

By | 2019-09-12T13:12:18+00:00 September 12th, 2019|Getting More Clients, How To..., Local Marketing|

Does someone locally do exactly what you do, or close enough to make you jelly and insecure? Don’t worry. We’re about to do something about that right now. This is part 2 in the Clients In Your Backyard series we’re doing right now on the podcast. Last week we talked about some ideas on how to start thinking locally. Today we’re going to dive into some of big objections that people face or are afraid of when they think of local marketing. Before I get started, let me just say if you don’t have a local

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#064: How to Get Clients In Your Own Backyard

By | 2019-09-05T12:39:20+00:00 September 5th, 2019|Getting More Clients, How To..., Local Marketing|

Do you get your customers locally? Unless you’re a local small business, honestly, most people don't do it at all. But it's the fastest way to really grow and test out your business. And that’s why we’re talking all about how to get clients in your own backyard today. So before we dive into some strategies to think about when diving into the local pool, I want to give you a few reasons why I love local marketing and growing your business locally so much. Going local allows you to test the waters and see #1

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#055: 13 Ways to Attract New Clients

By | 2019-07-05T02:46:06+00:00 July 5th, 2019|Getting More Clients, How To...|

How do you attract and find MORE clients? This most certainly is one of my most-asked questions of all times. How in the world DO you attract new clients, whether you're an online business or a local business, whether you have a hybrid business or both? We're going to talk about all those things as well as the four things you need to have before you start attracting clients. The first thing you need to do no matter how far along you are in business is: You have to first have a platform. This can be

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#051: My market is saturated! How do I make myself stand out with Tressa Krenzer

By | 2019-06-12T12:17:18+00:00 June 6th, 2019|Getting More Clients, Local Marketing, On-Air Marketing Strategy|

Many entrepreneurs stop themselves in their tracks by putting limits on what they can accomplish with sayings such as “I can’t do it, the market is already too saturated.” That is exactly what we are going to be talking about today. On today’s on-air strategy session I am joined by Tressa Krenzer, a Reiki Master practitioner and yoga instructor. We discuss the myth of a saturated market and how Tressa’s business stands out from other yoga studios. She shares what her current marketing message is and how she is using referral partners within her community and

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