At the time of this recording, we’ve been in lockdown for COVID-19 for two months and businesses are just starting to open up in phases across the country. With it comes a lot of uncertainty, fear, and even hope.What no one seems to be talking about, is What’s Next? And what do our world and businesses look like Mid-COVID, and eventually, post-COVID? That’s why I knew I had to bring on Connie Chesner to talk about what’s next for many business owners. Connie is a market research consultant, strategic insights expert and the leader of Armored
I get it. We're not all marketers and we don't have all the time in the world to promote our businesses. So what do you do if you have limited time to promote your business yet you still need big results and leads flowing in your door? If you only have one hour a week to dedicate to marketing your business, what are the activities you should put at the top of your list? There's a misconception that you have to spend hours marketing, and you totally can spend hours marketing, but it's really more about
Can you believe that 2020 is literally around the corner and in six days we're going to jump into a new year and a new decade? Now is the time of year where you're probably going to get tired of hearing about the new you, new choices, brand new start and all those wonderful cliches about January starting. But to be honest, it's true. And I love this time of year because it does allow me to wipe the slate clean, start all over, start fresh, and really just take a deep breath, you know, aside
Why is that we tend to way overcomplicate things in life? Like everything from what a look means, to made-up conversations we roleplay, to what to have for dinner and how our children will turn out. It's no different when we're running our own business. From the moment we take on all the risks to create our future and kiss financial security good-bye, we also start to complicate how to create, grow and market our business idea. Not anymore, my friends. What I'm about to introduce to you is a system I've used with clients for the
When there are a million possibilities for growing a business, how do you figure out the most important one? This was Seyoung Park's main question when she arrived for our strategy session this week. As a new entrepreneur, she has a million ideas buzzing around in her head and its tempting to try them all -- that the same time. But where do you start? On today’s episode, we dive into this very question with Seyoung's business Modern Love. She's a branding expert that helps female entrepreneurs figure out how to make their audience fall in
One of the most popular questions I am asked by anyone new to me is: "How do I create a marketing strategy I'll stick to?" Or another variation is: "How do I even begin with marketing?" I figured it was time I answered the question publicly once and for all! When I think about marketing strategies and help clients create their unique ones for their business, these the four types of strategies we plan around. But, not all business owners are even aware there are four DIFFERENT strategies that will help you simplify your marketing.
Not to freak you out or anything, but there are only 123 days left in 2018. 123!! And if you're anything like me, summer was so loosey goosey that you're feeling like you better get moving to accomplish everything you set out to do this year. Today on the podcast I'm covering 5 ways to absolutely crush your goals this fall, EVEN IF summer wasn't hot and you weren't as productive as you wanted to be. By taking time to walk through these 5 quick steps, you'll instantly set the next four months up for success.
Meet Becky. She was one of my dream clients to work with and the first of many authors that I began working with this year and last. On this episode, we dove into marketing secrets that everyone needs to understand about marketing and what she's learned since being terrified of marketing a year ago, to now loving and rapidly growing her business. 1. Marketing does not only equal that you need to make money Making Money should be a result of good marketing, but marketing is getting your content/message to the right people 2. For
This week's big question is: Marketing is just not my thing, how do I get visibility so that when I'm ready to sell something so I have an audience ready without feeling like I'm spammy? Lucy runs a business that helps service-based entrepreneurs launch new projects into the world without getting overwhelmed. She is launching a new group coaching program in the fall to help entrepreneurs launch a passive income stream quickly. As an expert at launching courses and digital products, she's streamlined the order to accomplish #allthethings that come with launching something so that
Today I am talking about two taboo topics in the marketing world that everyone wants to know, but is afraid to ask: How do you track marketing so it's not wasting your money, and How much should I budget for marketing? This is a short and sweet episode that you'll love because it's full of the exact things to do to track your marketing right now. To download my Marketing Metrics Cheat Sheet I use with my private clients and Academy, enter your email below: