When you’re just starting out, how in the world do you get your business off the ground?
That’s what we’re talking about today, as we figure out how to get started. What are the most important things we need to be doing to have a viable business? How can we use marketing to spread the word?
Last week, we talked about how to get your business up and running on social media. So this week, we’re looking at how to make a viable business. I don’t care whether you are brand new, and this is day two in your business, or you’ve been doing this for 20 years, everybody wants more leads coming into their business and more money coming into their business.
I want to break this down for you into key questions and areas to look at in your business:
What do you sell that makes you the most money, or, is the most profitable?
Most people focus on a lot of different things, because it can get boring. But when you look at your business objectively, what is making you the most profitable?
If you need to break it down, look at some metrics. Look at the last, you know, three months, six months to clients, five clients, whatever makes sense for your business. What are you selling? What are you selling easily? Does it make sense for your business?
Go back to that time versus cost concept. Sometimes you can change the trajectory of your business when you change to be something profitable.
Who’s in your network?
Who are the people showing up in your world? And what are you noticing about them? How can you sell something to them that would help their business?
Pay attention to those in your circle. Every time I launch something new, the people who buy it first are people who are either existing clients, I know them or I’ve met them. Whether they’re local online, they’re in a group, they’re on my email list – there has some kind of connection to me first.
Remember, done is better than perfect.
One of the Achilles heels of entrepreneurs when they’re starting out in this space is that they want to do everything correct.
There’s actually two trains of thought. Either you’re going to DIY everything because obviously you don’t have a lot of money coming in initially, or you’re going to blow some money to get it right and get it great and get it perfect.
The problem with both of those options is that they waste time. If you have to wait to do everything by yourself, it’s going to take you 10 times longer to get up and moving. Think about how many more people you can reach with your product, your service, your business, your message, your mission. If you at least put it out there, get it out there all the way, you can always go back and make it better.
Be flexible when you’re starting out.
When you’re just starting out, especially in your marketing – because what you want to offer is often not the same thing that your audience wants to buy. And that is a hard lesson to learn.
If you can imagine Venn diagram, you’re looking for the intersection, and we also call that the sweet spot. That’s what people are willing to buy, that they’re just desperate to buy. It’s something that you can do uniquely and something you’re also really good at.
In order to do that, you do want to be flexible. You want to be able to adjust how you talk about things and how you present things, and how you work with people until you find your sweet spot.
Visibility really is king.
It’s all about consistently showing up.
if you tuned in to last week’s episode, we talked about social media – and consistency on branding and showing up consistently in your messaging. There is so much to be said for just showing up day after day after day after day.
Put yourself out there every single day, put yourself out in your community, put yourself out in the online space, put yourself out in social media, and think about how you can be showing up over and over and over again. That’s how you start to build.
About Marketing Magic:
The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.