Most people are aware of Facebook ads. In fact, we dove into them last week on the podcast with Tammy Pereira. But did you know you could also grow and scale your business with Google ads?
Instead of being disruptive like Facebook ads, we are landing in front of people who are searching for what you do. My guest this week, Naira Perez, dives into the all things Google ads, and what sets them apart from paid social media. Naira is the founder of SpringHill Digital, and an expert in digital marketing strategies – but her specialty is paid advertising.
We talk about:
- How Naira works with her clients at SpringHill Digital
- The difference between Facebook ads and Google ads
- Where to start if you’ve never used Google ads before
- The best ways to define your call to action to increase the effectiveness of your ads
- The different types of Google ad and the importance of understanding the analytics platform
- How to analyze your industry and competition to increase ad traffic
About Naira:Naira Perez of SpringHill Digital has two decades of marketing experience. She got her start in direct response advertising, building brands on TV before digital was even a thing. Her main areas of expertise include developing digital marketing strategies, identifying customer patterns and behaviors on and offline. We get the most from advertising budget by generating qualified leads, effective planning and execution. From paid media, pay-per-click, integrated campaign design, and audience patterns to new platform initiatives — she does it all — but her specialty is in paid advertising. Naira loves the excitement of optimizing in real-time and exploring the multiple possibilities that exist in raw data, taking pride in the fact that companies don’t need huge budgets to make their digital marketing more effective.
About Marketing Magic:
The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.