How do you know if your business is successful?

Or growing? Or what the heck to do to drive the revenue in your business? 

Today’s episode is all about using data to make decisions to scale to your next million. You’re going to love today’s guest, Layne Booth, as she comes to talk about data in a way that is going to blow your mind.  She makes it totally accessible for even, yes, people like you who think you hate numbers. You’re going to love this discussion on metrics and how to bring the data not the drama.

What we talk about:

  • Breaking down the ABC’s of KPI’s
  • Identifying what metrics to track to help grow and scale your business
  • The difference between lagging metrics and leading metrics
  • How to turn metrics into data-driven decisions
  • Where to start if you’re brand new to data
  • Finding the confidence and mindset to successfully analyze metrics
  • Bringing simplicity back to your business


About Layne:

Layne Booth CEO and Business Growth Strategist of The Project Booth, a business consulting company that uses proven metrics and data to bring business owners to the next level in their business. By strategically planning operations and creating a visual roadmap, business owners can reclaim their time to focus on their business, make data-driven decisions, and capitalize on sales & profits.

With her passion—and over a decade of “in the trenches” experience—as a guiding light, Layne ensures successful growth-minded business owners eliminate overwhelm by bringing clarity to help with teams, capacity and profits… and get back to running a business they love.

Connect with Layne:

Website | Facebook | LinkedInInstagram


Join the Scale to Seven Summit (where I’m a guest!) starting August 24. 

About Marketing Magic:

The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.