When you think about big businesses such as Apple or Starbucks, you can immediately think about their logo, brand colors and exactly what it looks like.
Why wouldn’t you want that same brand recognition for your own business? Today I am joined by Susie Liberatore, the owner and art director of Visions2images Creative Services. She helps entrepreneurs nail down their digital and print branding to create cohesive branding.
We discuss why branding (like copy) needs to be consistent and repetitive. We also dive into why branding is about what connects with your audience and why you need to stand out to your target audience.
She shares about her creative process, how she works with clients and her favorite part about being a brand strategist.
We talk about:
- What Susie does in her business and what she creates for clients
- Why your branding needs to be consistent
- How Susie’s branding process works with clients
- Fine-tuning and bringing the logo and branding guide to life
- Standing out and being memorable toward your target audience
- Susie’s favorite part about what she does with clients
About Susie Liberatore:
Susie Liberatore is the owner, and art director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over ten years of agency and corporate experience, she brings businesses visions to life, while watching their return on investment increase.
Susie helps businesses grow their brand presence and connect with their target audience. For the last decade, she brings experience as a former art director in the corporate world bringing it to the businesses of the different online platforms.
Her fields of design expertise are branding development and social media marketing. She is the face and voice of Visions2images. Susie is an entrepreneur, she has several businesses and wears many hats for all of them. She has been able to help businesses thrive and grow with her help.
Connect with Susie:
“Essentially I make everything pretty for people, have it come together and make sure their branding is consistent and on point.” – Susie Liberatore
“When you talk about branding you have to make sure you have all of the same colors portrayed.” – Susie Liberatore
“Regardless of if it’s $20 your investing or thousands, it doesn’t matter at the end of the day – if you have that established, people will invest in you.” – Susie Liberatore
“I always tell people it’s not about you, it’s about your audience.” – Susie Liberatore
“It’s okay to say the same thing over and over again about your business because you’re going to get bored of it but people need to hear the consistency for the copy of your brand – and it’s the same thing with the visual aspect.” – Mallory Schlabach
“Consistency and repetition feel really boring but they’re the pillars of what you do whether it’s branding, copy or anything.” – Mallory Schlabach
About Marketing Magic:
The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.