You know EXACTLY who your ideal client is, but sometimes you feel like you can’t quite reach them. 

If you’ve ever felt like you can’t quite get your message in front of your ideal client then you’ll want to hear the tips shared on this episode. 

On today’s on-air strategy session, I spoke with Kristin LeAnn, a fine art southern wedding photographer here in North Carolina.

We spoke about her ideal client and why she loves working with southern brides.  She shares how she’s used giveaways to lead people into her business and where she’s currently feeling stuck.

I shared a few of my best marketing practices that would help her to uplevel her business including how she could upsell her products, build relationships and partnerships with other local vendors and getting couples to commit to doing a wedding.

We talk about:

  • How Kristin got into wedding photography
  • Kristin’s ideal bride
  • Where she feels the most stuck at in her business
  • Using competitions to lead people to her business
  • Building out her pipeline for future weddings
  • Creating partnerships with other local wedding vendors
  • Using upselling techniques 
  • How Kristin gets couples to commit to a wedding
  • How to go above and beyond for other vendors
  • Mallory’s advice for lead generation

From Kristin:

I’m Kristin LeAnn, a fine art southern wedding photographer based in Raleigh, North Carolina. 

I am 30 years old and a native North Carolinian!  I am an entrepreneur, artist, photographer, and designer. My obsession with art and everything creative means your session is truly exciting for me (and you!) Each session is personalized and designed with each individual in mind.  While I strive to provide amazing portraits you will look back on for years to come, the most important thing is the experience. 

My love for photography began when I received my first camera when I was a young child.  I was OBSESSED with that blue Fisher-Price camera! My Papa was a huge influencer in my photography.  I loved watching slides and looking through photos he took of my Nana. A part of them will live on forever in photographs, which is something I love about photography. 

Connect with Kristin:

Website | Wedding Photography Instagram | Newborn Photography Instagram | Personal Instagram

About Marketing Magic:

The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.