Ever wondered what it may be like to launch a book? How do you get it to bookstores? How do you even get to write a book? Do you self publish or get picked up by a publisher? This week’s guest is my friend, Niki Hardy, author of Breathe Again, a book that teaches you how to live well even when life seems to be falling apart — that launched THIS WEEK!

Niki’s journey to becoming an author was unexpected. After being diagnosed with cancer on the heels of losing both her mom and sister to the C-word, she took to writing about her cancer treatment process on Caring Bridge, which led to a huge following taking inspiration and hope from her honesty and wisdom.

We dive into the nitty-gritty details of what the process to write a book is like, the editing process for her book, figuring out the title and how to approach marketing for a book launch using pre-order bonuses and reaching out to radio, tv, podcasts, and magazines for interviews. 

If you’ve ever dreamt about writing a book, you’ll want to hear this episode.

We talk about:

  • What her book is about 
  • The people that Niki is writing her book for
  • Sharing her story on Caring Bridge
  • The process of writing her book 
  • Drilling down to her ideal client
  • The editing process she had for the book
  • Trying to figure out the title for the book
  • Meeting people in an online cancer community that changed her perspective
  • How to approach marketing a book launch
  • Doing pre-order bonuses
  • Reaching out to radio, tv, podcasts and magazines
  • Building off a lead magnet

About Niki Hardy:

Niki Hardy is a Brit in the USA, a cancer survivor, pastor’s wife, tea drinker and teller of bad jokes. As a speaker and the author she’s all about meeting you when life’s not fair and embracing the reality that with God, life doesn’t have to be pain-free to be full.

A Londoner born and bred, Niki and her family moved to Charlotte, NC, to plant CityChurch Charlotte and when she’s not speaking, writing, or running trails with her Doodles, you can find her with a nice cup of tea, trying to figure out which remote control actually turns the TV on.

Her work has appeared in Christian Today, RELEVANT, Woman to Woman (Premier Radio), ForEveryMom, Living By Design Ministries Newsletter and is a contributing writer for ThriveMoms.

Connect with Niki:

Website | Breathe Again | Instagram

Want a few free chapters of Breathe Again? Text “BREATHEAGAIN” to 66866.


“The reason they are my people is because that’s what I went through.” -Niki Hardy

“We worry that if we’re not broad we miss people but actually if I simply wrote for Christian women who have rectal cancer, that’s still hundreds of thousands of women unfortunately so it’s not exactly a small niche.” -Niki Hardy 

“Writing a book is such a team sport, even with self-published books.” -Niki Hardy

“Trying not to compare my today with someone else’s future.” -Niki Hardy

“There are so many different parts involved in writing the book.” -Niki Hardy

“There’s this sweet spot where what they’ve been through overlaps with what other people have been through.” – Niki Hardy

About Marketing Magic:

The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.