There’s a dirty little secret behind marketing that no one talks about.
When we launch a new business, we assume that growing a business simply requires hard work and action.
Except, when you’re doing #allthethings and your revenue isn’t growing quite as you imagined it.
The secret is mindset changes everything and we don’t even realize how much it affects our business growth.
Kathryn Binkley, a business strategist and mindset coach, and I are talking all about the mindset behind marketing and how you get into the right frame of mind so you can actually show up and be visible everywhere and get the clients that you want to get.
She founded her company, Alyght, to support fellow female entrepreneurs to build businesses that light them up. Kathryn spends her days helping women move past their mindset blocks through 1:1 coaching, group coaching, and her self-study business academy.
On this episode we talk about:
- How your mindset can hold you back if you aren’t in the right place
- What caused her to shift her mindset
- Why she hired a coach for herself
- The importance of resiliency in your business
- How she uses her experience to help her clients shift their mindsets
- The common themes she sees in her client’s inner dialogues
- How our personal lives and professional lives intermingle
- What causes people to get stuck in their mindset
- Why it’s ok to be imperfect on social media
- How even when you think you’re playing big, you can always play bigger
Connect with Kathryn:
Kathryn Binkley is a business strategist and mindset coach on a mission to help female entrepreneurs live their best lives by creating wildly profitable businesses. After 10 successful years in the marketing agency world, Kathryn ventured out to truly take control of the impact she could have on women craving success, flexibility, happiness, and financial freedom.
And she hasn’t looked back since.
Now, Kathryn spends her days helping women move past their mindset blocks, plan and implement strategies that drive results and unlock their true potential waiting to be shared with the world. With her no-nonsense tough love approach and decade plus of experience, it’s never long before Kathryn’s clients begin to build a life that lights them up- while filling their days with purpose, passion and a healthy pipeline of swoon-worthy clients.
About Marketing Magic:
The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.